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Harold Novick’s,
Selling Through Independent Sales Reps,
perfectly states the main advantages of using
independent sales reps: “Selling through independent
sales reps is a powerful method for improving your market
share, rapidly penetrating new markets, developing a strong
sensitivity to local markets, and reaching impressive
new targets your organization’s growth trajectory-and
with very little expense on your part.”
The National Register of Independent Sales Reps, Apparel
and Accessories, 5th edition, lists nearly 1,200
reps throughout the United States and Canada. No one pays
to be in the directory; we personally contact every company.
To be included in this directory, the rep has to be willing
to accept new lines as appropriate. In fact,independent
sales reps are always looking for new lines to satisfy
and better meet the needs of their buyers. |
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